For information only - not an official document

UNIS/MA/245
Vienna, 27 March 2019

Reissued as received

MEDIA ADVISORY

"15th ICONVIENNA - Brand Global Summit 2019: Brands Create Prosperity"

9:30 am, 10 April 2019

M Plenary Room (M-building, 1st floor), Vienna International Centre, Vienna, Austria

The ICONVIENNA - Brand Global Summit annual event has established itself as a business and networking event, promoting business contacts between Austrian and international companies and regions, thereby encouraging projects and investment into businesses. The event is organized by the United Nations Industrial Development Organization (UNIDO) in partnership with the European Brand Institute (EBI), Europe's leading platform for brand value with 20 years of proven experience in brand and intellectual property valuation.

This year, "15th ICONVIENNA - Brand Global Summit 2019: Brands Create Prosperity" will gather participants and partners from various fields of interest and from around the world.  It aims to open the floor for discussions about the role of branding for competitiveness and sustainable growth, covering topics such as:

• Discussions on competitiveness of brands, geographic brands, brand financing;
• Brands for competitiveness and sustainable growth: advancement of private sector competitiveness through branding as an important strategy tool to enlarge local and export market shares and create jobs;
• UNIDO expertise and experience in the implementation of technical cooperation projects facilitating the Inclusive and Sustainable Industrial Development (ISID) through, among others, branding and marketing tools, including the showcasing of success stories;
• Brand investments - alternative financing: knowledge of the benefits of brand investments both for the macro economy but also for SMEs, with a special focus also on developing countries;
• Brand investments as a great tool for sustainable growth and creating jobs, but also as support for the "transition to a knowledge and digital based economy";
• Competitive and strategic transformation of Original Equipment Manufacturer (OEM) to brand, leading to sustainable development: brand management for competitiveness; geographic indications and regional brands; financial resources, pre-requisites/challenges and needs; digital transformation.

The event will provide an effective and efficient platform for the establishment of partnerships among public and private sector actors, business, academia, international organizations and other stakeholders.

Find out more about iconvienna Brand Global Summit and the programme here.

Further Resources:

UNIDO Success Stories I ICONVIENNA Key Messages I ICONVIENNA Pictures

For more information on the iconvienna Brand Global Summit, please contact us:

Mr. Farrukh Alimdjanov
Industrial Development Officer
Business Environment, Cluster and Innovation Division
Department of Trade, Investment and Innovation, UNIDO
Tel. +43 1 26026 5090
Email: F.Alimdjanov[at]unido.org
www.unido.org/

Mr. Gerhard Hrebicek
Founder and President of the European Brand Institute
Tel.  +43 (0) 1 532 1000 23
Email: g.hrebicek[at]europeanbrandinstitute.com
www.europeanbrandinstitute.com

Ms. Valerie Liska
Project Manager
European Brand Institute
Tel.  +43 (0) 1 532 1000 12
Email: v.liska[at]europeanbrandinstitute.com

INTERVIEW REQUESTS

Please be informed that we will be available to support you with potential interview requests, especially with:

• Mr. Gerhard Hrebicek, Founder and President of the European Brand Institute
• Ms. Olga Memedovic, Chief of the Business Environment, Cluster and Innovation Division, Department of Trade, Investment and Innovation of the United Nations Industrial Development Organization (UNIDO)
• Mr. Weixi Gong, Chief of the Investment Promotion Division, Department of Trade, Investment and Innovation of the United Nations Industrial Development Organization (UNIDO)
• Mr. Fabio Russo, Senior Industrial Development Officer, Business Environment, Cluster and Innovation Division, Department of Trade, Investment and Innovation of the United Nations Industrial Development Organization (UNIDO)
• Mr. Farrukh Alimdjanov, Industrial Development Officer , Business Environment, Cluster and Innovation Division, Department of Trade, Investment and Innovation, United Nations Industrial Development Organization (UNIDO)
• Mr. Toni Cheng, General Manager DACH & CEE, Alibaba Cloud
• Mr. Stefan Krenn, Secretary General, Novomatic AG
• Mr.Bobby Calder, Kellstadt Professor of Marketing, Kellogg Graduate School of Management, Northwestern University, USA
• Mr. Herbert Kovar, Deloitte Austria
• Mr. Waltraud Kaserer, Vice President Corporate Communication& Investor Relations, Lenzing AG
• Mr. Martin Essl, Head of Austria, Uber

Other interview inquiries can be arranged upon request.

MEDIA REGISTRATION

The event is open to the media, free of charge, and media room facilities will be available for interviews.

Please do register for the event and address your interview requests, unless indicated otherwise, with your preferred interview partners, your availability and potential questions to:

Ms. Claudia Groessing
Event and Partnership Specialist
United Nations Industrial Development Organization
Tel: +43-1-26026-4016
Email: C.groessing@unido.org

Ms. Renate Altenhofer
Press and Communications
European Brand Institute
Tel: +43 1 5321000-14
Email: office[at]europeanbrandinstitute.com

SOCIAL MEDIA ACTIVITIES

Our social media channels - such as Facebook, Twitter, Instagram, and LinkedIn - will give you frequently updated information on our activities.

Follow the discussions live on 10 April 2019 here and engage using #iconvienna2019

Social Media Accounts:

UNIDO: www.facebook.com/UNIDO.HQ/
iconvienna: www.facebook.com/iconvienna/

UNIDO: www.twitter.com/UNIDO
iconvienna: https://twitter.com/EBrandInstitute

UNIDO: www.instagram.com/unido_newsroom/

UNIDO: www.linkedin.com/company/unido

Ms. Fei XU
Digital Communication and Social Media Advisor 
United Nations Industrial Development Organization
Tel: +43-1-26026-4557
E-Mail: F.XU[at]unido.org