For information only - not an official document
UNIS/MA/280
28 September 2020
Re-issued as received
VIENNA, 28 September (United Nations Industrial Development Organization) - The event is organized jointly by the United Nations Industrial Development Organization (UNIDO) and the European Brand Institute (EBI), Europe's leading platform of brand value with 25 years of experience in brand and intellectual property valuation. Since it was launched in 2005, the Brand Global Summit established itself as a business and networking event that seeks to promote economic and social integration, business partnerships and serve as platform for exchange of best practices and experiences to advance economic development. Branding can be a powerful tool to foster Inclusive and Sustainable Industrial Development and to achieving the Sustainable Development Goals (SDGs) in response to digitalization and the current economic ramifications from COVID-19. Brands do not only have an impact at the level of individual firms but also for entire industries, countries and regions, which makes them an integral part of economic development initiatives, particularly relevant for achieving the Sustainable Development Goals, across developed and developing economies, as well as economies in transition.
"Brand Global Summit 2020: Brands for Sustainability" will revolve around the following topics:
The Summit will start with a joint Press Conference and Presentation of the Memorandum of Understanding signed between UNIDO and EBI earlier this year. The Press Conference will explore the value of brands as an intangible asset in an increasingly digital economy and in the context of the paradigm shift related to post COVID-19 crisis-management strategies that are expected to rely more on difficult-to-replicate intangible assets with a focus on ensuring better economic performance and a fast recovery.
Speakers are:
To participate in the UNIDO-EBI Press Conference advanced registration is required. Please register using the following link: https://zoom.us/webinar/register/WN_ZWW_4MSxTpKl229HiAfI-A
Find out more about Brand Global Summit 2020 and the programme here.
Additional Resources:
UNIDO Success Stories I Branding for Competitiveness and Sustainable Growth I UNIDO-EBI Cooperation
For more information on the Brand Global Summit, please contact:
Gerhard
Hrebicek
President of the European Brand Institute
Börsegasse 9/8, 1010 Vienna, Austria
Tel. +43 (0) 1 532 1000 23
Email:
g.hrebicek@europeanbrandinstitute.com
www.europeanbrandinstitute.com
Farrukh
Alimdjanov
Industrial Development Officer
Innovation and Digitalization Division
Department of Digitalization, Technology and Innovation
United Nations Industrial Development Organization (UNIDO)
UNIDO Headquarters, Vienna International Centre
Wagramerstrasse 5, P.O. Box 300
A-1400 Vienna, Austria
Tel. +43 1 26026 5090
Email:
F.Alimdjanov@unido.org
https://www.unido.org/
Maya
Stoeva
Project Manager
European Brand Institute
Börsegasse 9/8, 1010 Vienna, Austria
Tel. +43 (0) 1 532 1000 12
Email: m.stoeva@europeanbrandinstitute.com
www.europeanbrandinstitute.com
INTERVIEW REQUESTS
Please be informed that we will be available to support you with potential interview requests, especially with:
Other interview inquiries can be arranged upon request. Please see the detailed agenda here.
MEDIA REGISTRATION
The event is open to the media, free of charge, and can be accessed via the following link: https://bit.ly/3iVjO4N
Please do register for the event and address your requests and questions to:
Milena
RUD
Project Associate Communications
United Nations Industrial Development Organization
Tel: +43-1-26026-5126
E-Mail: m.rud@unido.org
Renate
Altenhofer
Press and Communications
European Brand Institute
Tel: +43 1 5321000-14
Email:
office@europeanbrandinstitute.com
SOCIAL MEDIA ACTIVITIES
Our social media channels - such as Facebook, Twitter, Instagram, and LinkedIn - will give you frequently updated information on our activities.
Follow the discussions live on 1 October 2020 here (YouTube) and engage using #BGS2020 (Twitter and Facebook)
