Press Releases

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    UNIS/MA/280
    28 September 2020

    Re-issued as received

    MEDIA ADVISORY

    "Brand Global Summit 2020: Brands for Sustainability"

    Press Conference

    11:30 October 1st, 2020

    Vienna International Centre, Vienna, Austria (online and offline format)

    VIENNA, 28 September (United Nations Industrial Development Organization) - The event is organized jointly by the United Nations Industrial Development Organization (UNIDO) and the European Brand Institute (EBI), Europe's leading platform of brand value with 25 years of experience in brand and intellectual property valuation. Since it was launched in 2005, the Brand Global Summit established itself as a business and networking event that seeks to promote economic and social integration, business partnerships and serve as platform for exchange of best practices and experiences to advance economic development. Branding can be a powerful tool to foster Inclusive and Sustainable Industrial Development and to achieving the Sustainable Development Goals (SDGs) in response to digitalization and the current economic ramifications from COVID-19. Brands do not only have an impact at the level of individual firms but also for entire industries, countries and regions, which makes them an integral part of economic development initiatives, particularly relevant for achieving the Sustainable Development Goals, across developed and developing economies, as well as economies in transition.

    "Brand Global Summit 2020: Brands for Sustainability" will revolve around the following topics:

    • The effective use of brand and IPs;
    • Brand investments for sustainability;
    • Brands in the era of digital transformation;
    • Brands for enhanced business resilience and post-crisis recovery;
    • Corporate brands, destination-, region- and city branding;
    • Branding for improved competitiveness and sustainable growth in developing countries.

    The Summit will start with a joint Press Conference and Presentation of the Memorandum of Understanding signed between UNIDO and EBI earlier this year.  The Press Conference will explore the value of brands as an intangible asset in an increasingly digital economy and in the context of the paradigm shift related to post COVID-19 crisis-management strategies that are expected to rely more on difficult-to-replicate intangible assets with a focus on ensuring better economic performance and a fast recovery.

    Speakers are:

    • Gerhard Hrebicek, President of the European Brand Institute
    • Bernardo Calzadilla-Sarmiento, Managing Director, Directorate of Digitalization, Technology and Agri-Business, UNIDO
    • Farrukh Alimdjanov, Industrial Development Officer, Innovation and Digitalization Division, Department of Digitalization, Technology and Innovation, (UNIDO)
    • Herbert Kovar, Partner, Deloitte

    To participate in the UNIDO-EBI Press Conference advanced registration is required. Please register using the following link: https://zoom.us/webinar/register/WN_ZWW_4MSxTpKl229HiAfI-A

    Find out more about Brand Global Summit 2020 and the programme here.

    Additional Resources:

    UNIDO Success Stories I Branding for Competitiveness and Sustainable Growth I UNIDO-EBI Cooperation

    For more information on the Brand Global Summit, please contact:

    Gerhard Hrebicek
    President of the European Brand Institute
    Börsegasse 9/8, 1010 Vienna, Austria
    Tel.  +43 (0) 1 532 1000 23
    Email: g.hrebicek@europeanbrandinstitute.com
    www.europeanbrandinstitute.com

    Farrukh Alimdjanov
    Industrial Development Officer
    Innovation and Digitalization Division
    Department of Digitalization, Technology and Innovation
    United Nations Industrial Development Organization (UNIDO)
    UNIDO Headquarters, Vienna International Centre
    Wagramerstrasse 5, P.O. Box 300
    A-1400 Vienna, Austria
    Tel. +43 1 26026 5090
    Email: F.Alimdjanov@unido.org
    https://www.unido.org/

    Maya Stoeva
    Project Manager
    European Brand Institute
    Börsegasse 9/8, 1010 Vienna, Austria
    Tel.  +43 (0) 1 532 1000 12
    Email: m.stoeva@europeanbrandinstitute.com
    www.europeanbrandinstitute.com

    INTERVIEW REQUESTS

    Please be informed that we will be available to support you with potential interview requests, especially with:

    • Gerhard Hrebicek, President of the European Brand Institute
    • Bernardo Calzadilla-Sarmiento, Managing Director, Directorate of Digitalization, Technology and Agri-Business, UNIDO
    • Farrukh Alimdjanov, Industrial Development Officer, Innovation and Digitalization Division, Department of Digitalization, Technology and Innovation, (UNIDO)
    • Herbert Kovar, Partner, Deloitte

    Other interview inquiries can be arranged upon request. Please see the detailed agenda here.

    MEDIA REGISTRATION

    The event is open to the media, free of charge, and can be accessed via the following link: https://bit.ly/3iVjO4N

    Please do register for the event and address your requests and questions to:

    Milena RUD
    Project Associate Communications
    United Nations Industrial Development Organization
    Tel: +43-1-26026-5126
    E-Mail: m.rud@unido.org

    Renate Altenhofer
    Press and Communications
    European Brand Institute
    Tel: +43 1 5321000-14
    Email: office@europeanbrandinstitute.com

    SOCIAL MEDIA ACTIVITIES

    Our social media channels - such as Facebook, Twitter, Instagram, and LinkedIn - will give you frequently updated information on our activities.

    Follow the discussions live on 1 October 2020 here (YouTube) and engage using #BGS2020 (Twitter and Facebook)