25 July 2006

United Nations Announces Long-Term Agreement with Teletrax to Monitor Worldwide Use of United Nations Broadcast Video Products

NEW YORK, 24 July (UN Headquarters) -- The United Nations today announced a long-term agreement with Teletrax, the global media intelligence company, to monitor worldwide use of all its broadcast video products.  UNTV, a service of the Department of Public Information, provides live daily news feeds and edited features to news agencies and individual broadcasters across the world.

As part of the multi-year agreement, the United Nations will utilize Teletrax's comprehensive suite of video watermarking, monitoring and near real-time reporting services to monitor use of all video products including UNifeed, its global news distribution service, as well as its television series, "UN in Action," "21st Century" and "Year in Review".  Teletrax's reporting technology will provide detailed analysis on which stories, spots and programmes are aired by broadcasters throughout the world.

"Many international organizations rely on the UN for information on a multitude of global issues, and often we are the only source of news and information coming from some countries," said Susan Farkas, Chief of the Radio and Television Service of the United Nations.  "The tracking information we receive through Teletrax's reporting tools assists us in assessing which stories and formats are most used by broadcasters.  It enables us to adjust our production priorities to ensure that broadcasters have access to the most relevant material to meet their needs."

"The UN is one of the most highly regarded world organizations, and we are honoured that Teletrax has been chosen to monitor the output of all its video products, information sources relied upon by so many different audiences across the globe," said Andy Nobbs, president of Teletrax.  "Our ability to provide intelligence on which, topics are in high-demand lends invaluable support to publicizing international issues, solidifying Teletrax as a trusted partner for high-calibre news and governmental organizations."

A subsidiary of Medialink Worldwide Incorporated, Teletrax™ delivers online reports of individual broadcast airings in near real-time to the United Nations custom-designed portal.

For more information, please contact Enrique Yeves, Chief, Video Production Section, yeves@un.org , 212-963-1256.

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